8 July 2025, CHARISMA, by Matt Hooper: "I call upon the Youth of the World, to assemble four years from now", the immortal words spoke by the President of the International Olympic Committee at the closing ceremony of the Olympic Games. In 10 days from now MH Creative will launch its coverage of the 2028 Olympic Games. 14 July will mark exactly 3 years until the Opening Ceremony in Los Angeles, and across CHARISMA, GRNDSTND and SHANK there will be unique coverage of the Greatest Show on Earth.
A unique part of MH Creative's coverage will be a series of photography essays in collaboration with models and athletes from across Fife and Angus, and further afield. 'YOUTH OF THE WORLD, ASSEMBLE' will see Matt Hooper Photography work with several models aged 18-29 at Sports venues in Cupar, St Andrews, Dundee and Edinburgh. among others to be showcased. Photo essays will feature sports including Golf, Boxing, Skateboarding, Surfing, Rugby Sevens, Swimming, Athletics, Cycling and Basketball, and the series will be published online at CHARISMA, GRDNSTND and SHANK.
The photography essays will be published in 9 consecutive months in the lead-up to the 2028 LA Olympic Games, and the series will begin in October 2027 on CHARISMA, GRNDSTND and SHANK, with Skateboarding.
I will be collaborating with local Skateboarder Marc Forking in Cupar on Thursday 10 July, shooting across Cupar using a variety of locations including Haugh Park, Burnside East, Ferguson Square and Duffus Park Skate park. I will be shooting with Kyle Moran in Edinburgh soon, at public golf facilities across the Capital, and at Edinburgh's iconic monuments. This feature will also be part of a separate essay, called GOLF CITY.
Also, soon I will be shooting Boxing with Jake Grady, inspired by the Thomas Hoepker book BIG CHAMP. Hoepker collaborated with Muhammad Ali in the 1960's, and the Magnum Photographer's work was published in the book in 2016. Our shoot will take place in Dundee.
More to come soon on this exciting feature as part of MH Creative's wide-ranging coverage of the 2028 LA Olympic Games.